Branding your business is critical from day one of trading. Your type of business determines your brand….your brand tells your potential customers who you are and what you do!
Where to start
What logo works, what doesn’t? Who do you want as customers? Who is your target audience and how do they respond to colour, layout, style and words. Time spent analyzing your business at the beginning will reward you over and over again.
You are creating a “brand” not just a logo
As a business you want a brand to be with for some time. Apart from the obvious financial benefits of not changing your brand it becomes known to potential customers
Take a look at our logo designs
What is your competition doing? Sometimes against the trend stands out
Research and research some more. The www gives us access to multiple levels of information about our competition.
Who is your target demographic?
Often forgotten in the brand design process. Most businesses design a logo that “they” like…not their audience.
Physcology of colour and how our brains perceive it
Fast food (red), Recycling (green)…our brains perceive colour and shape before anything legible text. Your favourite football colours shouldnt be a part of your brand!
Check out this great article on the physcology of colour….nails it 100%
Make it legible, clean and simple…KIS!
Your have about 3 seconds to sell your brand. If it has to read to be understood then your brand isn’t working.
It’s all about balance. Balance of colour, font weights, symbols, etc
Again it’s about what works visually in a few seconds. Sounds simple but a very common error in brand development.
Common brand mistakes and what to avoid.
We all remember websites of early 000’s. Flashing buttons, GIF files on steroids and way too much information. Your company brand is no different. There are many pitfalls to avoid in developing a business brand.
The No. 1 Rule – Brand Consistency
This defines the difference between a brand and a logo. Having working on multinational brands I am aware of the strict guidelines (corporate guidelines) that are associated with a brand. Small business don’t have these guidelines and allow their brand to be reproduced however a supplier sees fit. If you keep your brand consistent across multiple platforms it portrays a level of professionalism and pride.