What is Branding?

What is Branding?

BRANDING is “creating” a consistent identity (Style, colours, fonts, ratio, etc) across all media platforms (digital and print)…That’s it! BRAND CONSISTENCY IS THE KEY! In 1986 I helped develop the corporate guidelines for Westpac Bank. The...
What is website hosting?

What is website hosting?

Website hosting (or web hosting/domain hosting) is the way you make your website visible to the world. Think of it as renting space on a computer to store all your files for one or more website so that your potential customers can see you. You therefore need a...
Social media marketing

Social media marketing

Social media marketing is vital for most businesses. SmartArts Design is here to help. Tailor made teaching for your business’ online marketing strategy.

Choosing a Design agency

Choosing a Design agency

How to engage a design company – Insider Information! Look at their body or work. Pictures tell a story. The cheapest is not always the best..often for a reason! Meet with them where possible. Ask for references from existing clients Get firm prices signed off...
Brand your business: Step by step

Brand your business: Step by step

Branding your business is critical from day one of trading. Your type of business determines your brand….your brand tells your potential customers who you are and what you do!   Where to start What logo works, what doesn’t? Who do you want as customers? Who is...
What is SEO Copywriting?

What is SEO Copywriting?

Storytelling. It’s a skill and a tradition passed down for thousands of years in all cultures. Before the written word, cavemen used pictures. Many cultures use music and dance, but the main purpose is to pass on information in a pleasing and enjoyable way. We all...
Creating an effective brand

Creating an effective brand

Creating an effective brand is paramount to selling your product or service. When a client approaches us to create a new brand identity for their product, service or event, the first thing we do is…..LISTEN! BE THE CLIENT Before you begin the brand design...
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